I usually ignore banner and pop-up ads, but I’ll admit, this one caught my eye:

First, when did it get downgraded from fifteen minutes? Second, if you’re wearing dark sunglasses, aren’t people less likely to recognize you? And third, plenty of people see, but does anybody actually watch the screens in Times Square? Yeah, I realize this is just a stunt to encourage more people to buy sunglasses, but it seems fairly dumb.